WRITER: THE AU LIBRARY

Assumption University of Thailand (AU) is proud to highlight the achievements of Dr. Bhumiphat Gilitwala, MBA Program Director for the Graduate School of Business and Advanced Technology Management (GS-BATM) and a distinguished alumnus from the Class of 2013. Dr. Bhumiphat recently made a generous donation of two copies of his co-authored book, Marketing Management for Sustainability (Volume I), to the AU Library, reinforcing his commitment to advancing knowledge and sustainable business practices.

The book, Marketing Management for Sustainability, explores the critical balance between progress and preservation, guiding businesses on how to align their marketing practices with sustainability goals. In today’s world, where environmental challenges and societal shifts are reshaping industries, this resource provides forward-thinking insights into how businesses can go beyond mere profit-making to foster responsible consumer engagement and lasting brand value.

Dr. Bhumiphat, who graduated with a Doctor of Philosophy in Organization Development, co-authored the book with Dr. Geetanjali Shrivastava. Together, they explore the growing importance of sustainability in marketing, offering innovative strategies for businesses to align their objectives with environmentally responsible goals. This valuable resource will now be available to AU students and faculty, further supporting the university’s mission to provide cutting-edge, relevant academic materials.

By contributing this work to Assumption University, Dr. Bhumiphat exemplifies the spirit of AU alumni who continue to make a positive impact both locally and globally. His leadership as MBA Program Director, combined with his dedication to sustainable business practices, underscores the importance of education and innovation in addressing the challenges of modern business.

We extend our heartfelt thanks to Dr. Bhumiphat for his generosity and for continuing to inspire the next generation of leaders in business and sustainability.

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