WRITER: SIRICHAI PREUDHIKULPRADAB
On October 5th, Khun ChawaronChuaychoo (Khun Boat), Head of Digital Engagement and Data Analytics at UOB, delivered an insightful presentation titled AI-Powered Personalization in Tourism and Hospitality during Dr. Vutravee’s International Hospitality & Service Management class at the Hua Mak campus.
The session was held onsite and on-zoom. The participants included MBA and Ph.D. students majoring in Hospitality and Tourism Management (HTM), faculty members, and the Program Director of Hospitality and Tourism Management, Dr. Sirichai Preudhikulpradab. Attendees had the opportunity to engage in meaningful discussions with Khun Boat.
In his presentation, Khun Boat highlighted how AI transforms business operations, particularly through AI-driven programs that enhance customer service in the hospitality and tourism industries. He emphasized the pivotal role of data management in optimizing AI performance and driving operational efficiency. Additionally, he highlighted the importance of users having a deep understanding of AI to leverage its potential and maximize business success effectively.
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