WRITER: THE AU LIBRARY
CA-CCC Students Showcase Creativity and Entrepreneurial Spirit
From September 17-20, 2024, at AU – CA Studio, Suvarnabhumi Campus 80 students from CA3111’s Creative Entrepreneurial Project Management class, part of the CCC (Creative Commercial Communication) department of the Albert Laurence School of Communication Arts, Assumption University of Thailand (AU) brought CCC Live Fest 2024 to life. With the theme "Make Yourself a Priority," this event highlighted self-care and happiness through a cyberpunk-inspired lens. Students took on key roles as project managers, producers, directors, creatives, and marketers, guiding the event from concept to execution. Their efforts provided them with invaluable experience in creative entrepreneurship, delivering a high-impact, immersive event that showcased their innovation, passion, and leadership.
Cyberpunk Meets Self-Care in a Futuristic Utopia
With its cyberpunk-inspired theme, CCC Live Fest 2024 invited attendees to reflect on the importance of self-care and time management in today’s fast-paced, tech-driven world. The immersive experience blended cutting-edge multimedia and futuristic aesthetics to encourage everyone to pause, recharge, and embrace happiness by prioritizing themselves. It was a bold, high-energy event that reminded everyone to take time for their mind, body, and soul.
Event Highlights: Unforgettable Experiences
• "ME: Multiverse of Happiness, the Immersive Show" 🎭: An AI-driven multimedia spectacle that wowed audiences with stunning visuals and a heartfelt message about self-priority and sharing happiness with others. “This is one of the best shows I have watched so far!” said one attendee. Another remarked, “I love the way the show played with the projection of AI.”
• "ME: The Experience Exhibition" 🎪🪩: A one-of-a-kind sensory journey where attendees explored themes of time, body, and mind through engaging and interactive exhibits. “The exhibition is fun, yet full of meaningful messages to take care of yourself,” shared an excited participant.
• "ME: The Meta Market" 🛍🍴: A lively marketplace filled with delicious food, joyful music, and comfortable seating areas. One event-goer shared, “There were so many food options, and the atmosphere with the music and seating was great. I’m so happy to be here!”
Empowering Future Creative Leaders for Real-World Success
CCC Live Fest 2024 was not just an event – it was a powerful learning experience for the students of the CCC Creative Commercial Communication department at the Albert Laurence School of Communication Arts. By taking on real-world roles in project management, marketing, creative direction, and production, these students honed the skills needed to thrive in the dynamic world of communication and entrepreneurship. Their ability to turn vision into reality at this scale demonstrates their readiness to step into the professional world and lead the way in future creative endeavors.
More Information about the Albert Laurence School of Communication Arts:
Website: www.ca.au.edu
Facebook: www.facebook.com/au.comm.arts
Instagram: www.instagram.com/commartsau
Tel: (66) 0-2723-2971
