WRITER: THE AU LIBRARY
Bangkok, Thailand, Ms. Kanokchan Patanapichai, former Chief Editor at Ogilvy Thailand and seasoned reporter for The Nation, delivered an insightful guest lecture on "Storytelling: Effective Ways to Generate PR Content" to students enrolled in PR 3215: Writing for PR in English and PR 3243: Content Creation for PR Writing. The session, organized by Dr. Chonnikarn Thienthaworn, lecturer and course coordinator, aimed to equip students with essential skills in crafting impactful narratives for public relations.
Ms. Kanokchan shared her extensive experience and knowledge, providing students with practical strategies to elevate their PR and content creation abilities. Her lecture served as an enriching educational opportunity, offering real-world insights into the power of storytelling within the industry.
Dr. Chonnikarn emphasized the importance of this experience for her students, stating, "In today's PR landscape, storytelling is crucial—it’s not just about disseminating information but about engaging audiences and building trust. Ms. Kanokchan has provided our students with valuable perspectives that will undoubtedly shape their future careers."
As the session concluded, students expressed their appreciation for the valuable lessons gained, leaving with a deeper understanding of how effective storytelling can enhance public relations efforts.
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