WRITER: THE AU LIBRARY
Assumption University of Thailand (AU) proudly announced the successful conclusion of its intensive Digital Media Training program, held on August 6 and 7, 2024. at Hua Mak Campus.The event attracted a diverse group of staff and faculty, all eager to advance their proficiency in digital marketing.
Day One: August 6, 2024
The morning’s highlight was a session led by Ms. Karanya Chongsuksiri, the Managing Director of Digital Panich Co., Ltd. From 9:30 to 10:45 a.m., Ms. Chongsuksiri provided a comprehensive overview of “Digital Media Essentials Media Types and Objectives.” Attendees were given a brief intermission before the next session.
At 11:00 a.m., Ms. Christina Pornkiratikul, a Digital Marketing and Communication Strategist and the Founder of Honor Agency Co., Ltd., took the stage. Her presentation, “Effective Strategies for Enhancing Digital Media Funnels,” concluded at noon, delivering key insights into optimizing digital marketing pathways.
After a lunch break, the program resumed at 1:00 p.m. with Ms. Chongsuksiri discussing “Media Metric and Indicators” until 3:00 p.m. The first day ended with a robust Q&A session, providing an interactive platform for participants to engage directly with the experts.
Day Two: August 7, 2024
The second day Ms. Apisara Siriwatyothin, a Digital Marketing Strategist Account Director, led the initial session on “Communicating Creative Requirements”. Following a short break, Ms. Siriwatyothin continued with an engaging discussion on “Selecting the Right Influencers for Your Digital Campaign” offering practical advice on influencer marketing.
Post-lunch activities featured Ms. Pornkiratikul once again. She led a thorough workshop on “Effective Agency Briefing for Digital Media Campaigns,” which spanned three parts. The event wrapped up with a final session dedicated to group presentations and a Q&A from 3:00 to 4:00 p.m., allowing attendees to apply their newfound knowledge in collaborative exercises.
AU expressed its heartfelt appreciation to the distinguished speakers and enthusiastic participants who contributed to the program's success. The university remains steadfast in its mission to offer high-caliber educational opportunities that equip both students and faculty with essential skills for the digital era.
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