WRITER: THE AU LIBRARY
Assumption University of Thailand (AU) proudly announces the launch of SIMBA (Smart Integration in Management & Business Analytics), a groundbreaking program designed to integrate bachelor’s and master’s degrees within four years. This pioneering program aims to equip students with the essential knowledge and skills required to thrive in an economy driven by innovation, technology, and creativity.
Program Overview
The SIMBA program stands out by offering a comprehensive curriculum that merges management and business analytics. It leverages the expertise of world-class faculty and educational partners globally, providing students with unparalleled opportunities to study and work abroad through Combined/Hybrid Degree and Double Degree programs. This approach is designed to broaden students' horizons, enhance their potential, and prepare them for success in the international job market.
Assistant Professor Dr. Kitti Pothikitti, SIMBA Project Director, shared his enthusiasm for the program:
“The SIMBA program is a new opportunity for education in the country, preparing the next generation of leaders for the challenges of an era driven by innovation, technology, and creativity to keep up with the rapidly changing world. Students who can graduate faster through a rigorous special education process will help them enter the right job market, gain a competitive advantage, and effectively meet the demands of the new economy in every aspect.”
Program Highlights
Integrated Degrees: The SIMBA program offers a highly intensive study track, allowing students to earn both bachelor's and master's degrees within four years. This integration fosters modern teaching methods that promote creativity and innovation, giving students a competitive edge in various business management fields.
Global Opportunities: Students will benefit from learning under a team of international faculty and experts. The program includes opportunities to study abroad at leading institutions and participate in joint and double degree programs, providing valuable global perspectives and experiences.
Real-World Experience: Through collaborations with leading organizations, the SIMBA program ensures that students gain practical work experience, further enhancing their readiness for the professional world.
Convenient Location: All classes are held at Assumption University's Hua Mak Campus, centrally located in the heart of Bangkok, providing students with a vibrant and accessible learning environment.
Tuition and Enrollment
In celebration of the program's launch, the tuition fee for the entire program is set at an exclusive rate of 750,000 baht for Thai students. A limited number of students will be accepted into the program. Applications are open until October 31, 2024, with classes commencing on November 4, 2024.
Additional Program Options
The SIMBA initiative also includes collaborations for three-year bachelor's degrees in five specialized fields:
- Bachelor of Business Administration (BBA) in Sustainable Business Administration
- Bachelor of Science (BS) in Applied Information
- Bachelor of Arts (BA) in English for International Business
- Bachelor of Engineering (B.Eng.) in New Energy Automotive Engineering
- Bachelor of Communication Arts (B.Com.Arts.) in Creative Commercial Communication
These programs are designed to meet the evolving demands of the digital job market.
Contact Information
For more information about the SIMBA program and new student recruitment, interested individuals can contact 063 593 5885, reach out via Line Official Account @abac, or visit https://www.grad.au.edu/ausimba.


About Assumption University
Assumption University is dedicated to providing top-tier education and fostering an environment where students can thrive academically, professionally, and personally. With a strong commitment to innovation and excellence, Assumption University continues to lead the way in higher education in Thailand.
Related link
ABAC เปิดตัวโปรแกรม SIMBA เตรียมผู้นำในยุคระบบเศรษฐกิจที่ขับเคลื่อนด้วยนวัตกรรม
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