WRITER: THE AU LIBRARY

 
 

Assumption University of Thailand (AU) proudly marks a significant milestone in its commitment to the creative economy, digitalization, and sustainability. On February 28, 2025, the Albert Laurence School of Communication Arts hosted the CCC Workshop 2025 at Hotel Nikko Bangkok—a dynamic event where 88 talented students demonstrated the power of creative communication to drive social change—and showcased its pioneering Bachelor of Communication Arts in Creative Commercial Communication (CCC) program.

Dr. Marissa Chantamas, Dean, Albert Laurence School of Communication Arts, shared her insights on the event’s impact:
"Communication for Change is a theme that embodies the mission of the School in developing students' potential through projects that enrich society. It recognizes the power of communication as a positive agent of change. The presentation day is a culmination of months of hard work and dedication. It is the showcase of mentoring from alumni, who have succeeded in their careers. This is an affirmation of the School's continuous alumni engagement in helping the younger generation prepare for careers in communication that drive change."

CCC Workshop 2025: Fostering Innovation and Social Impact

Under the visionary leadership of Rev. Bro. Sirichai Fonseka, f.s.g., Ph.D., President of AU, the CCC Workshop 2025 brought together 88 students, organized into eight teams, to address two pressing societal challenges: Regenerative Tourism and Mental Health. During the workshop, students presented innovative campaigns that combined creativity, strategic thinking, and social responsibility to create impactful solutions.

Four teams reimagined tourism as a tool for cultural renewal and environmental sustainability, while the other four focused on raising awareness and support for mental health. These projects not only highlighted the students’ exceptional communication skills but also underscored the potential for creative ideas to drive transformative change.

 
 
 
 
 
 
 

Expert Judges on Board

A panel of seven experts from top advertising agencies, production houses, and sustainable businesses evaluated the projects. Notable judges included:

Ms. Pathida Akkarajindanon, Executive Creative Director, Wolf BKKK

Mr. Pruek Cheewaworanun, Strategy Director, Ogilvy Thailand

Ms. Slynn Dusdeesurapoj, Strategy Manager, Ogilvy Thailand

Ms. Nunnapat Cook, Strategy Associate, Ogilvy Thailand

Mr. Songwuth Simawatana, Producer, Mozion Limited

Mr. Suttana Keyuraphan, Co-Founder and Executive Producer, 888 Creations Limited

Mr. Natthasak Manusrungsri, Managing Director, K-Fresh Co., Ltd.

 
 
 
 
 
 
 
 
 

Celebrating Winning Campaigns

Regenerative Tourism – “Secret Group”
Their campaign, #Beforeashes, reimagined family tourism as a journey of cultural renewal and sustainability. The team won the First Prize of 10,000 baht and the Popular Vote Award of 5,000 baht.

Winning Team Members:

Mr. Pongsapak Patthanawarodom Ms. Pattamon Aunsakulsuk                                           
Ms. Phitchayapha Siriphonwitaya Mr. Panupong Yang
Ms. Nannapat Thammasila Ms. Panisa Boonrod
Mr. Arunsawat Luechatmatikul Ms. Panpailin Suttitham
Mr. Wachirawit Chanakum Ms. Tisha Jentrakulroj
Ms. Boonyaporn Jatturongpattana Ms. Thanyanan Wanthapisan


Mental Health Advocacy – “GG Group”
Their campaign, #Luk&Bloom, highlighted the importance of empathy and mental health support. This inspiring project earned them the First Prize of 10,000 baht.

Winning Team Members:

Ms. Jirah Baynosa Sitchon Ms. Suparada Chawanich                                  
Mr. Saifah Mahaboonamnuay Mr. Doyun Lee
Mr. Pupraritt Smithtaranun Ms. Thanakorn Semathong
Ms. Sirinapa Thanongsak Ms. Sasithorn Kuasakul
Mr. Supanat Wongchaaum Ms. Nutthakon Wong-u-tha
Ms. Thitiporn Fuglek Mr. Purin Jant


Showcasing the Bachelor of Communication Arts in Creative Commercial Communication (CCC)
This event showcased AU’s innovative Bachelor of Communication Arts in Creative Commercial Communication program. The program is designed to empower students to become creative communicators and strategic entrepreneurs, equipped with the skills necessary for the digital age. Grounded in the principles of the creative economy, digitalization, and sustainability, the curriculum offers hands-on experiences that enable students to transform creative ideas into impactful, real-world solutions—mirroring the transformative spirit witnessed at the CCC Workshop 2025.

A Bright Future Ahead

The CCC Workshop 2025 was more than just a competition—it was a call to action. It showed that clear, creative communication can drive real change in our communities. AU is proud of all the students who are ready to make the world a better, more sustainable place.

More Information about Albert Laurence School of Communication Arts please visit:

Website: http://www.ca.au.edu/
Facebook: https://www.facebook.com/au.comm.arts
Instagram: https://www.instagram.com/commartsau/
Tel: (66) 0-2783-2222 Ext. 2971