Assoc. Prof. Dr. Krisana Kitcharoen
V.P. for Strategic Advancement

THAI ROYAL DECORATION:

  • Commander (Third Class) of the Most Admirable Order of the Direkgunabhorn (Jul. 28, 2023)
  • Companion (Fourth Class) of the Most Admirable Order of the Direkgunabhorn (Dec. 5, 2014)
  • Member (Fifth Class) of the Most Admirable Order of the Direkgunabhorn (Dec. 5, 2008)

THE UNIVERSITY AWARD:

  • St. Montfort Award for Illustrious Services (Faithful, dedicated and outstanding services rendered to the University more than twenty-five years) (Dec. 24, 2021)

EDUCATIONAL BACKGROUND:

  • Doctor of Business Administration (DBA.) from University of South Australia, Adelaide, Australia in 2005
  • Master of Business Administration (MBA.) from Assumption University in 1999
  • Bachelor of Business Administration (BBA.), Marketing Major from Assumption University in 1996

ACADEMIC TITLE:

  • Associate Professor in the field of specialization of Business Administration (in the sub-field of Marketing) of Assumption University, Thailand (April 1, 2022)
  • Assistant Professor in the field of specialization of Business Administration (in the sub-field of Marketing) of Assumption University, Thailand (July 1, 2019)
  • Assistant Professor in Business Administration (specialize in Marketing) from Heilongjiang International University (HIU), China (March 1, 2019)
  • Assistant Professor in Marketing from Western University, Cambodia (April 2, 2018)

WORKING EXPERIENCE:

  • Vice President for Strategic Advancement of Assumption University, Aug. 15, 2024 - Present
  • Director, Office of the President, Assumption University, Nov. 1, 2002 - Present
  • Advisor to the Chairman of St.Gabriel’s Foundation of Thailand, Jun. 20, 2019 - Present
  • Lecturer at Graduate School of Business and Advanced Technology Management, Assumption University, 2005 - Present
  • Lecturer at Heilongjiang International University (HIU), China, 2015 - Present
  • Lecturer at Western University, Cambodia, 2015 - Present
  • Program Coordinator, MBA Fast Track Programs, Assumption University, Aug. 1, 2018 - May 31, 2027
  • Program Coordinator, MBA joint Programs
        - University of Applied Sciences, Mainz, Germany, Aug. 1, 2018 - May 31, 2027
        - Munich University of Applied Sciences, Germany, Aug. 1, 2018 - May 31, 2027
        - St. Mary’s University, United Kingdom, Aug. 1, 2018 - May 31, 2027
        - Curtin University, Australia, Aug. 1, 2018 - May 31, 2027
        - New Jersey City University, United States of America, Aug. 1, 2018 - May 31, 2027
  • Program Coordinator, Master of Science in Management, Assumption University, Aug. 1, 2018 - May 31, 2027
  • Vice President for University Foresight and Advancement of Assumption University, Jun. 1, 2022 - Aug. 14, 2024
  • Assistant President of Assumption University, Nov. 1, 2004 - May 31, 2022
  • Advisor to the Director of Assumption College Samutprakarn, Thailand, Jun. 21, 2019 - Apr. 30, 2022
  • Program Coordinator, Master of Science in International Marketing, London Southbank University, England, May 1, 2006 - Jul. 31, 2018
  • Vice President, Tsinghua-ABAC AEC Research Institute, Jul. 2013 - May 31, 2015
  • Administrative Committee, Innovation Creativity and Enterprise (ICE) Center, May 15, 2006 - May 31, 2015
  • Administrative Committee of ABAC Social Innovation in Management and Business Analysis (SIMBA) Research Center, Jan. 1, 2007 - May 31, 2015
  • Administrative Committee of Assumption University Alumni Association, (2006 - 2009), (2010 - 2015)
  • Secretary General, the University Partners for Academic Leadership (UPAL) 2005 - Apr. 2008
  • Lecturer at Marketing Department, Martin de Tours School of Management and Economics, Assumption University, 1999 - 2005
  • Assistant Secretary General of Assumption University Alumni Association, 2000 - 2003
  • Personal Assistant to the President of Assumption University, 1996 - 2002

ACADEMIC RESEARCH PAPER:

  • Kitcharoen K. (2024), ‘Examining Organizational Factors Impacting IoT Implementation, Production, Services, and Performance in the Thai Manufacturing and Distribution Sector’, Journal of Distribution Science, April 2024, 22(4), pp. 23-35
  • Kitcharoen K. (2023), ‘The Adoption of Big Data to Achieve Firm Performance of Global Logistic Companies in Thailand’, Journal of Distribution Science, January 2023, 21(1), pp. 53-63, https://doi.org/10.15722/JDS.21.01.202301.53
  • Luo L., Pibulcharoensit S., Kitcharoen K., Feng D. (2022) ‘Exploring Behavioral Intention Towards Hybrid Education of Undergraduate Students in Public Universities in Chongqing, China’, AU-GSB E-JOURNAL, December, 15(2), pp. 178-186, https://doi.org/10.14456/augsbejr.2022.83
  • Kitcharoen K. (2022), ‘Determinants Affecting Willingness of Office Workers to Use Coffee Houses Services in Bangkok during Covid-19 Outbreak’, ABAC ODI Journal, Vision. Action. Outcome., April - September 2022, 9(2), pp. 1-20, https://doi.org/10.14456/abacodijournal.2022.1
  • Kitcharoen K. (2022), ‘Factors Influencing Consumer Purchase Decision of Insurance Towards Word of Mouth: A Case Study of Foreigners Living in Thailand’, Journal of Global Business Review, January - June 2022, 24(1), pp. 34-50
  • Kitcharoen K. (2021), ‘Factors Influencing Thai Customer Loyalty Towards a Thailand Based Airlines Company’, Journal of Humanities and Social Sciences Nakhon Phanom University, May - August 2021, 11(2), pp. 1-18
  • Kitcharoen K. and Rawin V. (2020), ‘Factors Influencing Customer Attitude and Behavioral Intension Towards Consuming Dietary Supplements’, AU-GSB e-Journal, December 2020, 13(2), pp. 94-109
  • Kitcharoen K. (2019), ‘Factors Influencing on Intension to Use Self-service Parcel Delivery Service: An Empirical Case Study of Metropolitan and Greater Bangkok Area’, The Journal of Risk Management and Insurance, December 2019, 23(1), pp. 1-14
  • Kitcharoen K. (2019), ‘The Effect of E-Word of Mouth (E-WOM) on Various Factors Influencing Customers’ Hotel Booking Intention’, ABAC ODI Journal Vision. Action. Outcome., January 2019, 6(1), pp. 62-74
  • Kitcharoen K. (2018), ‘Effect of Perceptual Differences on Consumer Attitude and Purchase Intention of Organic Food: A Case Study of Online and Offline Purchasing of People in Bangkok, Thailand’, The Journal of Risk Management and Insurance, December 2018, 22(2), pp. 80-95
  • Kitcharoen K. (2004), ‘Service Quality in Administrative Departments of Private Universities in Thailand: Strategies and Recommendations’, AU Journal of Management, June – December, 2(2), pp.13-19
  • Kitcharoen K. (2004), ‘Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand’, ABAC Journal, September – December, 24(3), pp. 20-46
  • Kitcharoen K. (2004), ‘Literature Review of Service Quality in Educational Institutions’, ABAC Journal, May – August, 24(2), pp. 14-25

CONTACT:

Office of the President, Assumption University
Hua Mak, Bangkapi, Bangkok Thailand 10240
www.au.edu Tel: 66-2-3004553 Ext. 1111 Fax. 66-2-7191949
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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