Asst. Prof. Dr. Siriwan Kitcharoen
A.V.P. for Educational Innovation and Graduate Studies
THAI ROYAL DECORATION:
- Companion (Fourth Class) of the Most Admirable Order of the Direkgunabhorn (Oct. 5, 2012)
- Member (Fifth Class) of the Most Admirable Order of the Direkgunabhorn (Oct. 5, 2006)
THE UNIVERSITY AWARD:
- St. De La Salle Award for more than twenty-five years of high standards and excellence in teaching profession. (Dec. 24, 2022)
EDUCATION BACKGROUND:
- Doctor of Philosophy in Computer and Engineering Management (Ph.D. in CEM), Assumption University in 2007
- Master of Business Administration (MBA.), Assumption University in 2000
- Bachelor of Arts (BA.), Business English Major, Assumption University in 1997
ACADEMIC TITLE:
- Assistant Professor in the field of specialization of Business Administration (in the sub-field of Management) of Assumption University, Thailand (August 2, 2021)
WORK EXPERIENCE:
- Assistant Vice President for Educational Innovation and Graduate Studies of Assumption University, August 15, 2024 - Present
- Director, International and Joint Programs, Graduate School of Business and Advanced Technology Management of Assumption University, June 10, 2014 - Present
- Lecturer at Graduate School of Business and Advanced Technology Management of Assumption University, 2007- Present
- Program Coordinator, Master of Business Administration, Digital Track (Hua Mak Campus), Assumption University, June 1, 2024 - May 31, 2027
- Program Coordinator, Master of Science in Management Double Degrees
- University of Applied Sciences, Mainz, Germany, June 1, 2024 - May 31, 2027
- Munich University of Applied Sciences, Germany, June 1, 2024 - May 31, 2027
- Toulouse University, France, June 1, 2024 - May 31, 2027
- St. Mary’s University, United Kingdom, June 1, 2024 - May 31, 2027
- Curtin University, Australia, June 1, 2024 - May 31, 2027
- New Jersey City University, United States of America, June 1, 2024 - May 31, 2027 - Program Coordinator, Master of Science in Management joint programs
- University of Applied Sciences, Mainz, Germany, June 1, 2024 - May 31, 2027
- Munich University of Applied Sciences, Germany, June 1, 2024 - May 31, 2027
- St. Mary’s University, United Kingdom, June 1, 2024 - May 31, 2027
- Curtin University, Australia, June 1, 2024 - May 31, 2027
- New Jersey City University, United States of America, June 1, 2024 - May 31, 2027 - Assistant Dean, Graduate School of Business and Advanced Technology Management of Assumption University, June 1, 2015 - August 14, 2024
- Advisor to English Program, Assumption College Sumutprakarn, July 25, 2017 - April 30, 2022
- Assistant Dean, Martin de Tours School of Management and Economics, June 1, 2006 - May 31, 2015
- Lecturer at Department of Management, Martin de Tours School of Management and Economics, 2001- May 31, 2015
- Program Coordinator, Master of Science in Financial Management (joint program with Exeter University, England), May 1, 2007 - June 10, 2014
- Director, Academic Advising Center, ABAC School of Management, 2003 - 2006
- Deputy Director, Office of Graduate Studies, September 1 - October 31, 2005
- Lecturer at English Department, Faculty of Arts, 1997 - 2001
ACADEMIC RESEARCH PAPER:
- Li Y., Kitcharoen S. (2022) ‘Determinants of Undergraduates’ Continuance Intention and Actual Behavior to Play Mobile Games in Chongqing, China’, AU-GSB E-JOURNAL, December, 15(2), pp. 206-214, https://doi.org/10.14456/augsbejr.2022.86
- Zhang W., Kitcharoen S. (2022) ‘Examining Factors Impacting Purchase Intention of 3D Cameras of Gen Y Customers in Chengdu, China’, AU-GSB E-JOURNAL, December, 15(2), pp. 187-195, https://doi.org/10.14456/augsbejr.2022.84
- Gao L., Phothikitti K., Vongurai R., Kitcharoen S. (2022), ‘Factors Influencing University Students’ Attitude and Behavioral Intention Towards Online Learning Platform in Chengdu, China’, ABAC ODI Journal. Vision. Action. Outcome., September, 9(2), pp. 21-37
- Kitcharoen S. (2021), ‘Quality of Management and Digital Learning Platform in Higher Educational Institution during COVID-19’, ABAC Journal, July – September, 41(3), pp. 65-89
- Kitcharoen S. (2018), ‘User Satisfaction with Learning Management System (LMS): A Case of Assumption University’, AU-GSB e- Journal, December, 11(2), pp. 20-39
- Kitcharoen S. (2007), ‘Importance-Performance Analysis on Information Technology Applications in Higher Educational Institutions in Thailand’, ABAC Journal, May – August, 27(2), pp. 15-22
CONTACT:
Graduate School of Business and Advanced Technology Management,
Assumption University, Hua Mak, Bangkapi, Bangkok Thailand 10240
www.au.edu Tel: 66-2-3004553 Ext. 1169 Fax. 66-2-7191521
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.
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